Government of Maharashtra Initiative

Strengthening the Vegetable Value Chain in Maharashtra

Indo Vegetables Development Association (IVDA)

A structured institutional platform addressing production, post-harvest, market, and policy challenges in the vegetable sector.

Hon' Balasaheb Thackeray Agri-business and Rural Transformation (SMART) Project
Supported by Government of Maharashtra and World Bank

Explore Mandates Digital Platform

About IVDA

Indo Vegetables Development Association (IVDA) has been formed under the SMART Project to support a coordinated, commodity-focused approach for strengthening the vegetable value chain.

IVDA works across farmers, FPOs, MSMEs, institutional buyers, research institutions, and government agencies to improve quality, reduce losses, enhance market access, and enable sustainable income growth.

Support from Project to CSC

Grant Support

60% grant support for implementation of IDP

Stakeholder Contribution

40% stakeholder contribution

Outreach Funding

INR 3.3 crore for outreach, marketing, collaboration, and exposure visits

Handholding Support

Handholding support for 2 years by Technical Service Provider (TSP)

Plan Preparation

Preparation of Commodity Vision Plan (CVP) and Institutional Development Plan (IDP)

Role of Technical Service Provider

Grant Thornton Bharat as Technical Service Provider (TSP)

Commodity Vision Plan preparation
Feasibility studies and commodity shortlisting
Policy dialogue groups
Institutional Development Plan preparation

Outreach activities
National and international collaborations
Digital portal creation
Two-year handholding support

Scope of Work & Responsibility

IVDA	Technical Service Provider
Governance and board meetings Approval of IDP activities Digital platform scope and budgeting Events and collaborations	Board meeting coordination Technical design and ToRs Publications support Outreach and collaboration support

Challenges in Vegetable Value Chain

Low-quality seeds and seedlings

High post-harvest losses

Weak cold-chain and logistics

Price volatility

Poor grading and hygiene

Weak traceability and MRL compliance

Limited finance access

Low digital adoption

Proposed Mandates of IVDA

Standards dashboards and market linkage

Climate-smart cultivation kits

Post-harvest infrastructure and cold-chain continuity

Outcome-linked finance

Value addition for surplus and gluts

Integrated crop protection and residue compliance

Protected cultivation clusters

High-quality seeds and seedlings

Activities of IVDA

Activity 1

Capacity Building and Buyer Alignment

Activity 2

Strengthening Planting Material Systems

Activity 3

Post-Harvest Systems and Value Addition

Activity 4

Market Access, Digital and Compliance

Digital Platform

Unified platform for:

Market intelligence

Standards and compliance dashboards

Traceability

Logistics and cold-chain mapping

Buyer–seller coordination

Collaborations

Indian Institute of Horticultural Research (IIHR)

ICAR – Indian Institute of Vegetable Research

World Vegetable Center (Taiwan)

Wageningen University & Research (Netherlands)

University of California (USA)

Short Term Thematic Studies

Post-harvest losses and cold-chain gaps

Nursery ecosystem and seedling quality

Residue compliance and food safety

Glut management and value addition

Outreach Activities

Sectoral Seminars

Junnar

January 2026

Satara

January 2026

Baramati

January 2026

National Events

Fresh Produce India 2026

Mumbai

India International Fruits & Veggies Expo

Bengaluru

India International Agriculture & Horticulture Trade Fair

Navi Mumbai

Sustainable Transformation in Agriculture & Nutrition Summit

Bengaluru

Horti India Expo

New Delhi

India Agri Expo

Ludhiana

International Events

Freskon

Greece

medFEL

France

Asia Fruit Logistica

Hong Kong

Global Summit on Agriculture & Organic Farming

France

Documents

Open a document to read it in a dedicated page.

Official

CVP IVDA

Comprehensive Value Chain Plan for IVDA.

Strategy

IVDA IDP

Institutional Development Plan and roadmap.